Summary
Managing software assets is more complex than ever—but it doesn’t have to be. Now Assist for Software Asset Management (SAM) helps organizations stay in control with the power of generative AI and AI Agents. From gaining real-time insights to automating repetitive work, it transforms how teams manage the software asset lifecycle. With intelligent automation and contextual guidance built into everyday workflows, staying compliant and optimizing software usage becomes second nature.
The Challenge
Software Asset Managers face growing pressure to maintain compliance, manage increasingly complex licensing terms, and respond to frequent audits—all while tracking massive amounts of data across the organization. Manual processes make it difficult to keep up, and reactive efforts often lead to unnecessary costs and last-minute fire drills.
The Solution
Now Assist for Software Asset Management brings clarity and confidence to the role of SAM. Generative AI synthesizes data and policy information into meaningful, easy-to-understand summaries, enabling faster decision-making and proactive compliance. At the same time, AI Agents automate routine tasks, orchestrate workflows, and help enforce governance at scale. The result: better visibility, reduced risk, and more time to focus on strategic priorities.
As of Q2-2026, Now Assist for Software Asset Management (SAM) is comprised of the following key features:
- Publisher compliance summarization
- Product compliance summarization
- Recommended actions
- Agentic workflow: Help manage software requests
- Software Entitlement Allocation AI agent
- Purchase Order Creation AI agent
- Microsoft 365 license assignment AI agent
- Agentic workflow: Create software reclamation rule
- Software reclamation rule creation AI agent
- Agentic workflow: Evaluate software removal candidate
- Software removal candidate evaluation AI agent
- SaaS user resolution
- Resolve SaaS connection errors
- Contract entitlement data extraction
New features:
- Resolve SaaS connection errors - This feature enables diagnosing and resolving connection errors occurring in SaaS integrations within ServiceNow SAM, either at the validate connection step during initial setup or during the normal integration flow. Investigate root causes such as authentication failures, API endpoint changes, or credential expiry. It helps in providing actionable error details at the point of failure — whether during setup or live sync — reducing time spent on manual troubleshooting.
- Contract entitlement data extraction - Reduce manual effort by leveraging AI to automatically create entitlements in SAM by extracting licensing information from software contracts.
To leverage Now Assist for SAM, the following plugins or store apps are required:
- Software Asset Management Professional (com.snc.samp)
- Software Asset Workspace (com.sn_sam_workspace)
- Now Assist for Platform (sn_genai_platform)